Web Development that Works.
Content that Connects.

I believe in technology as a tool to connect and transform ideas into products that impact customer needs and align with business goals. My approach prioritizes communication and combines code logic with communication empathy to create useful digital products that people enjoy using.

I have 20 years of experience in developing and evaluating technological solutions, driving digital transformation for clients by analyzing business needs to design effective tech solutions. You can review my LinkedIn profile to see my professional career.

In my experience, AI tools are exceptional catalysts for exploration and acceleration, but they must be used in their specific domain: prototyping and initial validation. The rest demands meticulous study and perseverance, the classic pillars of technical excellence. Always keeping in mind that the true value lies in the product vision, aligned with quantitative business objectives. This is why integrating PostHog as an analytics solution is absolutely essential: its ability to track events, funnels, and user behaviors drives continuous evolution and experience optimization, aligning technology with measurable and actionable business goals. That is the real challenge, which is just beginning.

My personal conclusion is that you have to know how to use tools for what they are truly exceptional at. AI accelerates ideation, but building reliable and scalable systems still depends on study, perseverance, and experience.

Finally, it is crucial to understand that code is the tool. The true value is in the product vision. For this reason, integrating PostHog for user behavior analysis is a fundamental pillar of the project. Understanding how customers interact with the platform is absolutely essential for the continuous evolution and improvement of the user experience.

Technology has changed, but the fundamental principles of building real solutions for real problems remain irreplaceable.